We are delighted to announce the appointment of Rick Roberts as the club’s new Commercial Director.
Rick will lead the club’s commercial strategy, with a focus on building strong relationships with businesses across Windsor and the surrounding area as the club continues to grow both on and off the pitch.
Professionally, Rick is currently Head of Strategy & Insight at Sky, having previously worked as an Insight Analyst at British Airways. He brings with him a wealth of experience in strategy, audience insight and commercial development.

Speaking about his appointment, Rick said:
“I’ve been lucky enough to call Windsor home for the past nine years, living here with my wife and our two young kids. Football has always played a big part of my life and I’ve been itching to get involved again for a while now. Seeing Windsor & Eton FC grow on and off the pitch made this feel like the perfect moment to jump in.
I’ve spent the last 14 years working across British Airways and Sky in insight and strategy roles. I’m excited to bring that experience to the club and hopefully play a small part in building on its proud history and supporting the next phase of its growth.
If you fancy getting involved or just want to have a chat about sponsorship, drop me a message.”
Co-Chairman Mark Cooper added:
“We’re absolutely delighted to welcome Rick to the club. As we continue to grow and strengthen our position at the heart of the Windsor community, developing strong local partnerships is incredibly important. Rick brings outstanding professional experience, fresh ideas and a genuine passion for both football and Windsor itself. We’re excited to have him on board for the next stage of the club’s journey.”
Businesses interested in partnering with the club are encouraged to get in touch with Rick at rick.roberts@wefc.co.uk to explore opportunities to support community football in Windsor.





